Privacy Policy

A legal disclaimer

Welcome to Magnitude 10 Associates — the place where we talk about fixing what’s broken in go-to-market systems, not about selling your personal data. We take privacy seriously, even if we don’t take ourselves too seriously.

1. Who we are

Magnitude 10 Associates (“M10”, “we”, “us”, or “our”) is a consulting firm helping B2B SaaS and technology companies build sustainable, predictable, and profitable growth systems.

Our website is www.magnitude-10.com, and we’re based across Europe and the United Kingdom.

If you need to contact us about anything in this policy, email louis@magnitude-10.com — yes, that actually goes to a real person.

2. The short version

We collect the minimum data we need to:

respond when you contact us,
improve our website and content, and
occasionally let you know about new insights, blogs, or services (if you’ve asked for that).

We do not sell your data, share it with dodgy third parties, or use it to bombard you with automated nonsense.

3. The longer, more serious version

What we collect

Depending on how you interact with us, we may collect:

Your name, email address, company, and any details you share via contact forms or email.
Analytics data (via tools such as Google Analytics or Wix Analytics) — things like what pages you visit and how long you hang around. This is anonymous and aggregated.
Optional subscription data if you sign up to receive newsletters or updates.

We promise we won’t ask for irrelevant stuff like your pet’s name or your favourite biscuit.

How we use your information

We use your data to:

Respond to enquiries or requests you send us.
Deliver content you’ve asked to receive (like our newsletter).
Analyse site usage so we can make it better.
Fulfil our legal obligations (yes, even consultants have paperwork).

We process personal data under the lawful bases of legitimate interest, contract, or consent, depending on the context.

How long we keep it

We only keep your information for as long as it’s needed for the purpose we collected it.

If you unsubscribe, we delete your details faster than you can say “unsubscribe confirmed.”

Your rights

Under GDPR, you have rights — and we actually respect them. You can:

Ask what data we hold about you.
Request a copy of it.
Ask us to correct, delete, or restrict it.
Withdraw consent (if you gave it).

If you’d like to exercise any of these rights, email louis@magnitude-10.com and we’ll sort it out promptly — no forms, no runarounds.

If you’re in the UK and think we’ve done something terrible with your data, you can complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.

We’d prefer you just talk to us first — we’re much more responsive than government websites.

Cookies (sadly not the edible kind)

Our website uses cookies to make it work properly and to see what people actually find interesting.

You can adjust your browser settings to block cookies if you like, but some parts of the site might sulk and stop working properly.

Third parties we might use

We may use reputable third-party services for:

Website hosting and analytics (Wix, Google Analytics)
Email marketing (Substack, Mailchimp, or similar)

These providers only process data on our behalf and under strict contractual agreements that comply with GDPR. We choose partners who take privacy as seriously as we do (and ideally have fewer pop-ups).

Data transfers

If we transfer your data outside the UK or EEA (for example, if our service providers are based elsewhere), we ensure that appropriate safeguards are in place, such as UK adequacy decisions or standard contractual clauses.

Translation: your data won’t end up somewhere it shouldn’t.

Security

We use secure systems and encryption where relevant to protect your information.

No system is 100% bulletproof, but we take sensible, proportionate steps — think locks on the doors, not Fort Knox.

Crawlers & AI Policy

We allow reputable search and AI crawlers — such as Google, Bing, GPTBot, and ClaudeBot — to index this site. They help people (and machines) find our content more easily. These crawlers access only publicly available pages; they don’t get any special backstage pass to personal data.

If you’d rather your own AI system didn’t read our material, you can respect our robots.txt rules — the same ones the good bots follow.

4. Updates to this policy

We might tweak this policy occasionally — not because we’ve suddenly become evil, but because regulations or technology change. If that happens, we’ll update this page. We won’t spam you about it unless the changes are significant.

5. In summary

We respect your privacy. We’ll use your data responsibly, keep it safe, and never treat it like a commodity. If you have any concerns, contact louis@magnitude-10.com — preferably with a polite message and not in all caps.