WBIGTM Episode 5: Mark Walker, Founder, Revved Up

Welcome to episode 5 of What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. 

This week sees our first guest joining us on the podcast as Mark Walker, Founder and CEO at Revved Up as we continue the discussion on segmentation, targeting and positioning. Here’s the TL;DL ( “too long, didn’t listen”) in case you don’t have time for the whole episode:  Mark's core point is around discrimination - you have to pick the segments you want to serve. You cannot be all things to all people. 

Listen using the player below or find us in your favourite podcast app by searching "what's broken in gtm". Don't forget to subscribe!