GTM Strategy

More deals today are dying not because buyers prefer a competitor, but because they’re too overwhelmed, risk-averse, or uncertain to make any decision at all. The JOLT Effect explores the reasons behind this: fear of commission and fear of omission. Discover how to overcome them both in B2B Enterprise Sales

Starting enablement initiatives in a growing company can feel like trying to assemble IKEA furniture without the manual (or worse, with one in another language). But with a clear plan, you’ll soon have a team that’s driving real business impact.

Launching a new product or service in the B2B SaaS and technology space is no small feat. The market is crowded, competition fierce, and customer expectations high. So, how do we ensure our product doesn’t just launch but thrives? The answer lies in crafting a winning go-to-market (GTM) strategy.

Understanding the differences between TAM and SAM and SOM is crucial for companies to assess their market potential, set realistic expectations with investors, and make properly informed strategic decisions.

Where The Challenger Sale really sets itself apart is in how it structures the conversation — not just what you say, but the order in which you say it. This is what creates the tension, insight, and urgency that drives deals forward.

Product market fit is not just for Christmas and it doesn't get solved overnight, but companies that invest the time and effort to get it right will experience more sustainable and profitable growth.